How to Use Social Media to Get More Real Estate Listings
In today’s fast-paced real estate market, social media isn’t just an option—it’s a powerhouse tool for agents looking to grow their business. Platforms like Instagram, Facebook, and LinkedIn are more than just places to connect; they’re where potential clients are searching, scrolling, and deciding who to trust with their biggest investment.
For real estate professionals, using social media strategically can mean the difference between blending in and standing out. If you’re ready to attract more listings and dominate your market, here’s how to make social media your secret weapon.
Numbers Don’t Lie
Social media isn’t just a trend—it’s a proven driver of real estate success. Consider these stats:
73% of homeowners are more likely to list with a real estate agent they found on social media. Building a strong online presence creates trust and positions you as a go-to expert.
Video content generates 1200% more shares than text and images combined. A property walkthrough or a quick market update can work wonders for engagement and visibility.
80% of all social media leads come from Facebook and Instagram. These platforms are where your future clients are already active. Meet them there!
Build a Winning Social Media Strategy
Want to turn followers into clients? Here’s how:
Showcase Your Success: Highlight your recent sales, share testimonials, and post updates about properties under contract. People love to see results!
Share Market Expertise: Be the expert buyers and sellers need. Post neighborhood insights, market trends, and tips for prepping a home for sale.
Use Visual Content: Eye-catching photos and videos are a must. Prove your value by showcasing homes with top-tier visuals that reflect your professionalism.
Engage Consistently: Respond to comments, answer questions, and keep the conversation going. Authentic interactions build trust and loyalty.
Run Targeted Ads: Social media ads allow you to reach your ideal client. Use them to promote your services or highlight a listing to homeowners considering selling.
Dominate Your Market with the Right Tools
Social media is the modern-day marketplace, and with the right strategy, you can turn it into a listing goldmine. From stunning content to genuine connections, the effort you invest will pay off in the form of more listings, stronger relationships, and a thriving business.
Ready to elevate your social media game? Let Visually Sold help you create the professional visuals you need to stand out online. With eye-catching property photos, videos, and more, we’ll make sure your listings—and your brand—shine.